Field and organizing

Field is our bread and butter. On campaigns, we often create the field plan, which includes the campaign’s win number, the universe, targeting strategy, script outlines, and descriptions of possible supplemental strategies that fit within your campaign.

We provide recommendations based on many pieces of demographic information including: voting history, gender, party affiliation, and age. We can consistently analyze data uploaded to VAN by the field team to track progress towards campaign goals and provide necessary recommendations based on the data.

Campaign Strategy and Management

Building on a decade of experience, we can help set up a campaign from the ground up. Depending on size, office, and budget, we can provide campaign structure and advise on how to staff the campaign. We can conduct interviews of core staff and manage roles and responsibilities — while building out the processes necessary to ensure the team’s growth and success. We can also provide on-site or remote training.

Video Production

With our in-house video production team, we are able to put together everything from announcement videos, to issue videos, to 30 or 60 second commercials. We can help conceptualize and execute videos with flat rates. We also have voice actors that can provide voiceovers as needed.

Fundraising

At the core of every campaign is fundraising. We have experience leading fundraising for campaigns, non-profits and higher education institutions. We can put together a financial spending plan, which will outline different spending scenarios based on the amount of money fundraised to that point. This will include: literature, mailing, lawn signs, and other items that are necessary for a campaign to operate.

Additionally, we can provide call time training and manage the process of formulating ask levels for different donors, and assist setting up fundraising events, virtual or in-person. We can help set up and manage an online fundraising platform, such as NGP or ActBlue, as well manage email, text, and social media solicitations.

Communications

With tie-ins to everything on a campaign, the communications We have experts in communications, such as former reporters, communications directors and press secretaries to craft communication plans, put together press lists and releases, offer rapid-response strategy, crisis management, and speech writing. We focus on targeting the voters that are most likely to turn out, and A/B test every message to ensure strong returns. We can put together social, radio, internet, and television buys and hypertarget populations in the campaign’s universe.

Graphics Creation

From putting together a brand guide and campaign logo to social media templates, we can put together a visual identity that can help drive the campaign forward and create a strong presence.

Compliance

At the New York City level, we offer compliance services, which can range from AVS form correction to CSMART data entry and clean up to preparing for the audit process. We can help ensure compliance of every day campaign materials across departments.

Texting Strategy

Depending on budget and preference, we can create messaging for texting, set up A/B text responses and automation, build strategy for rapport-building, while reviewing analytics to ensure growth in response rate. We can set up surveys that can help measure candidate support, as well as determine issues that matter most to voters. With tie-ins to field, communications, and fundraising, we can remotely push out messaging for the campaign that engages different population segments, while overall pushing forward the priorities of the campaign.

Project MANAGEMENT

Campaigns are the ultimate startup organization. As a campaign grows, sometimes process and deliverables get lost along the way. While the Campaign Manager oversees the candidate and ensures growth, we can can make sure nothing gets dropped along the way. We can coordinate communicate and processes between departments and ensure necessary deliverables and deadlines are met.